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The Importance of Dynamic Talent Acquisition Strategy

As a CEO of an International BPO operation, I understand that talent acquisition can be a complex and challenging process, but by embracing these key elements and constantly refining your strategy, you can build a team of top performers that will help drive your organisation forward. While innovation can come in many forms, there is perhaps no more critical area than talent acquisition.

So, what are the essentials in building an effective talent acquisition strategy? Here are my insights. 

Video Marketing

Video marketing is another powerful tool that can help you attract top talent. According to a recent survey by Wyzowl, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. This same principle applies to a talent acquisition strategy.

Creating compelling video content that showcases your company culture, highlights your employees’ success stories, and provides an inside look at what it’s like to work for your organisation can be a powerful way to attract top talent. By using video to tell your company’s story, you can create an emotional connection with today’s talents that will help them see the value of working for your organisation.

Social Listening

Social listening is another area that is becoming increasingly important for talent acquisition. With over 3 billion people using social media globally, social listening provides a wealth of information that can be used to better understand your target audience.

By monitoring social media conversations and engaging with future employees online, you can gain valuable insights into their needs, preferences, and aspirations, often even their challenges and frustrations around the journey in finding a job. This information can then be used to tailor your recruitment messages and attract talents who are the best fit for your organisation.


One of the most important aspects of a modern talent acquisition strategy is relevance. Employees today are looking for more than just a salary; they want to work for a company that aligns with their values and provides meaningful work that contributes to the greater good.

To attract these future employees, it’s essential to communicate your company’s purpose and values in a clear and compelling way. This could include highlighting your company’s commitment to sustainability, social responsibility, or other issues that are important to today’s workforce. By demonstrating that your company is more than just a profit-driven enterprise, you will attract employees who are passionate about making a difference.

Clear Communication

Clear communication is another critical element of a modern talent acquisition strategy. In today’s fast-paced world, candidates don’t have time to decipher convoluted job descriptions or navigate confusing application processes – the simpler the better.

To stand out in today’s crowded job market, it’s essential to communicate your company’s expectations and requirements in a clear and concise manner. This could involve streamlining your application process, providing detailed job descriptions, and being transparent about the expectations for the role.

By doing so, you will make it easier for job seekers to understand what you’re looking for and increase the likelihood of attracting the right skilled and motivated peoples for the job.


Building a dynamic talent acquisition strategy that speaks to the needs and aspirations of today’s workforce is critical for the success of any organisation. By focusing on relevance, clear communication, video marketing, social listening, and other key areas, you can attract, retain, and grow the best talent for your organisation.

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